"In Branding Like the Big Boys, Martin Thoma has brought the key ideas behind strong brands to those who need it most: small businesses. His book is both simple and powerful, a difficult feat to pull off. This is must-reading for any organization looking for that edge over the competition." Lynn Parker, Principal Parker LePla, Seattle
High Praise From Branding Guru Lynn Parker Lynn Parker, principal of Seattle-based brand marketing firm Parker LePla, talks about the business impact and benefits provided by Branding Like The Big Boys. Parker is the co-author of two best-selling books on branding: Brand Driven: The Route to Integrated Branding through Great Leadership and Integrated Branding: Becoming Brand-Driven Through Companywide Action. Click here to watch.
"The principles which Martin talks about in Branding Like the Big Boys work very well; I used them successfully in an industry where the Big Boys were nearly 200 times our size. In fact, because they can be smarter and faster, I believe that smaller businesses can beat the Big Boys regularly -- by using the Big Boys' own tools!" Jim Karrh, Ph.D.
Karrh & Associates LLC
Little Rock, AR
"Like my friend Martin, Branding Like the Big Boys, is genuine, friendly, informative, clever, and discerning. Martin has put into this book the great ideas and executions for anybody to build their brand. I think it would be a particularly good idea for everyone in the organization to understand, and act upon the insight found in the Brand Equity Pyramid. While this book speaks to “big boys and small boys” alike, this will go in our library we keep for our small business clients.” Ed Bashaw, PhD
Dean, College of Business Texas A&M University-Texarkana
“Branding Like the Big Boys includes lots of proven ideas that small business owners can use to help them implement successful branding initiatives. It’s loaded with clear, concise ideas and examples that allow small business owners to harness the power of branding." Steve Hoeffler
Associate Professor of Marketing Owen Graduate School of Management, Vanderbilt University
“I’d like to take all the credit for our success, but now everyone will know much of the credit starts with you and your firm. Great book!" Scott McElmurry
President & C.E.O. Bank of Little Rock Mortgage Corporation
"Martin has succeeded in presenting the discipline (and benefits) of branding in a way that's concise, entertaining, informative and utterly unpretentious. I recommend Branding Like the Big Boys if you are ready to get serious about your marketing!" Jim Karrh, Ph.D.
Karrh & Associates LLC
Little Rock, AR
"The book is brilliant! I started reading it last evening and couldn't put it down. You write well, but even more important, you provide valuable insights, drawing both on your own experience and sources outside the communications industry (like Mark Twain, for instance). David Miller
Host and Producer, "Swingin’ Down The Lane"
Book review by Hot in Little Rock
8/3/09 // Annamary Thompson
One of our very good friends just completed a monumental project: he finished his book - and published it! We were very excited to read it, not only because he wrote it, but because of the subject matter as well. It's about branding for small businesses.
Arkansas Online reviews Branding Like The Big Boys.
8/1/09 // Karen Martin
Who would think a business-oriented how-to book would be interesting? Martin E. Thoma achieves this remarkable goal in Branding Like the Big Boys, an informative, enlightening and ambitious lesson in how to keep a small business from falling prey to its competition. Click here to read the full review.
