BLTBBs @ Printer

As we speak, the book is at the printer and is well on its way through the first printing. Branding Like The Big Boys is a practical guide for success with brand-driven marketing in the small and middle-market business.

The fact is, this work is not brain surgery. It is, however, a discipline that requires consistent application, good instincts, a clearly defined position and some regular inputs of human and financial capital.

In Branding Like The Big Boys, I help you understand the theory and practice of effective brand development and activation. I give you tools for applying it in your own business. I point you toward some useful resources. And I give you sufficient basis that–even if you can’t do it all yourself–you are clear about the objectives, process and results you can expect.

You can download the first four chapters for free right now to get a sense of what’s in the book. Give it a shot and see how some of the largest, most successful companies can teach you some practical lessons in competing and winning.