A Big Boy Brand Leader Speaks Out

Here’s a short, sweet article on the critical imperative of leading and living a brand holistically. Written by Dean Adams, recently the director of corporate brand management at 3M. You don’t get much more Big-Boyish than that!

Key takeaways:
1. EVERYBODY gets on board or you don’t get convincing delivery of a powerful brand promise
2. Great brands start in the CEO’s office and cascade down from there