http://brandinglikethebigboys.com/blog Just another WordPress weblog Tue, 22 Dec 2009 12:29:52 +0000 http://backend.userland.com/rss092 en Our firm has enjoyed a productive collaboration with the Capital Hotel in Little Rock. This gem of a historic hotel, lovingly and extensively restored by the Stephens family ownership team, has been hard at work over the past two years also reinventing a unique brand of hospitality. Working with the hotel's ... http://brandinglikethebigboys.com/blog/?p=81 A follow up to my earlier post on the importance of the CEO as the chief brand steward and brand champion. In a live your brand company, the brand starts and ends at the CEO's door. Think about Steve Jobs at Apple. He's probably the pinnacle of the brand CEO. For the ... http://brandinglikethebigboys.com/blog/?p=66 One of my favorite small business sites mentions Branding Like the Big Boys in a blog post from Editor Eve Gumpel and branding guru Lynn Parker. http://www.womenentrepreneur.com/2009/10/branding-like-the-big-boys.html http://brandinglikethebigboys.com/blog/?p=78 Want to search inside the book? Want to get free shipping? Branding Like The Big Boys is now available at Amazon.com. You can't get a personally autographed copy there, but you can get all the fantastic Amazon customer service and goodies when you buy your book there. Like gift wrap! ... http://brandinglikethebigboys.com/blog/?p=69 A brand is more than a marketing lever. It's a leadership tool. That means establishing brand leadership for your company doesn’t start with the marketing department. It doesn’t start in research or product development. It starts in the executive suite. It starts with a clear-eyed and powerful vision for what you can ... http://brandinglikethebigboys.com/blog/?p=62 Here's a short (1:20) video blog explanation of why I spent three years of my free time working on this book. http://brandinglikethebigboys.com/blog/?p=18 Here's a short, sweet article on the critical imperative of leading and living a brand holistically. Written by Dean Adams, recently the director of corporate brand management at 3M. You don't get much more Big-Boyish than that! Key takeaways: 1. EVERYBODY gets on board or you don't get convincing delivery of ... http://brandinglikethebigboys.com/blog/?p=17 Amazon invented a new category last year with its iPod/iTunes-like Kindle and digital bookstore. Now Barnes & Noble is jumping into the fray with its own competitive offer...an e-bookstore aligned with the Plastic Logic eReader. From a brand-naming perspective, the two products underscore a key concept I discuss in Branding Like ... http://brandinglikethebigboys.com/blog/?p=9 We're all prepared to launch Branding Like the Big Boys into the world on August 6 at the Capital Hotel in Little Rock. Join us for for a cold beer and warm conviviality in this charmer of a Southern Hotel. We'll be gathered in the Capital Bar & Grill watering ... http://brandinglikethebigboys.com/blog/?p=8 As we speak, the book is at the printer and is well on its way through the first printing. Branding Like The Big Boys is a practical guide for success with brand-driven marketing in the small and middle-market business. The fact is, this work is not brain surgery. It is, however, ... http://brandinglikethebigboys.com/blog/?p=4